Episodes

Sometimes, the simplest changes in a mindset or approach can make the biggest difference in improving your content strategies. However, the barriers that often block content improvements come from inside a business. Today’s expert has some answers....

Social media and influencer marketing leader Carmen Collins, specializing in award-winning content marketing, empathy, and storytelling, explains how marketers often get empathy wrong and offers insights on getting it right, highlighting the differences between empathy and authenticity, the structu…

In this brief introduction to The Content Brief, I explain what to expect from each episode, how it relates to content marketing and innovation and why it's called The Content Brief.