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Episodes

July 18, 2024

How Can You Balance AI and Human Touch in Your Content Strategy? (Wit…

Content strategist and thought leader Andy Crestodina shares how to strategically integrate AI into your content creation process while maintaining the authenticity and trust that human audiences continue to demand.

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June 27, 2024

Why Do People Love Brands Who Embrace Community Marketing?

Globally recognized marketing strategist and bestselling author Mark Schaefer began to notice the shift toward community marketing as he wrote Marketing Rebellion and then Belonging to the Brand. This book contains insights, frameworks, and research...

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June 12, 2024

What Do Modern Content Marketers Need to Know? (with Robert Rose)

Today’s featured expert is Robert Rose, Chief Strategy Officer at The Content Advisory and Chief Strategy Advisor at The Content Marketing Institute. Robert sheds light on the critical evolution from traditional content campaigns to an always-on...

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May 30, 2024

How to Create Content That Surprises Your Audience (with Marcus Sheri…

Sometimes, the simplest changes in a mindset or approach can make the biggest difference in improving your content strategies. However, the barriers that often block content improvements come from inside a business. Today’s expert has some answers....

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May 15, 2024

Does Empathy Break The Marketing Funnel? (with Carmen Collins)

Social media and influencer marketing leader Carmen Collins, specializing in award-winning content marketing, empathy, and storytelling, explains how marketers often get empathy wrong and offers insights on getting it right, highlighting the differences between empathy and authenticity, the structu…

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May 13, 2024

Introduction to The Content Brief

In this brief introduction to The Content Brief, I explain what to expect from each episode, how it relates to content marketing and innovation and why it's called The Content Brief.

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