The Human Content Brief
Hosted by humanized content advisor Scott Murray, The Human Content Brief is a creative and informative show for business owners, content marketers, specialists, and strategists who want their content to stand out—and still feel human.
Presented like an intelligence briefing, each episode delivers a mix of insights, trends, commentary, and conversations that help you keep the human element at the forefront in your content.
From balancing AI with real audience connection to exploring how messaging, tone, and creativity impact strategy, this show helps you stay sharp in a world that’s often too automated, too repetitive, or too generic.
New episodes every other week. Stay human, stay tuned.
Recent Episodes
Oct. 22, 2025
Giving New Words a Try, More Issues with AI
This episode explores how the words we use—in emails, employee advocacy, and content strategy reveal patterns that fail to resonate and create disconnection. Plus, while AI wants to please, that's not always a good thing.
Oct. 8, 2025
Are We Asking the Right Questions About Our Content?
This episode challenges us to step back and examine whether our content challenges stem from marketing problems or from human behavior patterns that affect everything we do.
Sept. 24, 2025
The Next Episode is October 8th
There will be no new episode this week, but the next episode is scheduled for October 8th.
Sept. 10, 2025
Is It Time to Replace Funnels, Customer Avatars, and Cold Outreach?
This episode is all about breaking out of old habits for the better of your business and your audience. Sometimes you just need to tweak it. Other times, you may need to scrap the whole thing!
Aug. 27, 2025
Can Blogs Succeed Where Templated Marketing Fails?
This week’s briefing examines the issue of templated thinking, ranging from copy-and-paste posts on LinkedIn to the striking example of 7,000 white papers that were almost entirely unread. Both highlight what happens when marketers repeat tactics without critical thought.
Aug. 13, 2025
Are We Drowning in Our Own Marketing Language?
This week, we break down a real example of transforming generic marketing language into meaningful content, explore how gated content barriers have spread beyond contact forms, and I share an AI mistake I made that others can learn from. You'll hear: A step-by-step transformation from generic marketing language to meaningful language using a fake company and product - but a real audience. How gated content hurts connection and why this barrier mentality has spread into uncomfortable sa
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