Empathy Marketing Episodes

I'm one of those guys who can incorporate pop culture references into just about anything, but today, I'll be linking them to marketing, content and audience. Pop culture can put marketing concepts in a fresh context that resonates in unique and...

Social media and influencer marketing leader Carmen Collins, specializing in award-winning content marketing, empathy, and storytelling, explains how marketers often get empathy wrong and offers insights on getting it right, highlighting the differences between empathy and authenticity, the structure of an empathetic marketing funnel, and how to gauge the necessary level of empathy in content.