Content Strategy Episodes

This episode challenges us to step back and examine whether our content challenges stem from marketing problems or from human behavior patterns that affect everything we do.

This episode is all about breaking out of old habits for the better of your business and your audience. Sometimes you just need to tweak it. Other times, you may need to scrap the whole thing!

This week’s briefing examines the issue of templated thinking, ranging from copy-and-paste posts on LinkedIn to the striking example of 7,000 white papers that were almost entirely unread. Both highlight what happens when marketers repeat tactics without critical thought.

Shira Abel is the CEO and Founder of Hunter & Bard and creator of The Perception Formula. She's here to help consider the ways company attitudes about audiences inevitably shape the content we create. She'll add much-needed depth and context to...

Matt Locke, Director at StoryThings, joins us to discuss the epidemic of uninspired content marketing and how businesses can create truly distinctive thought leadership. Matt brings decades of experience from his BBC and Channel 4 background to...

In this episode, book coach and business advisor Jackie Lane reveals why writers shouldn't fear AI but should instead take agency over how they use it. As the founder of the HII (Human Intelligence and Imagination) Project, Jackie shares insights from...

We know that internal communication can impact external communication (content marketing), but can content strategies improve internal communication and company culture? Communications expert and strategist Kristin Quiroz Bayona is here to explain how...

In this episode, Marketing Communications and AI expert Dan Nestle joins us to discuss how businesses can apply everything we've learned about AI in content marketing to their 2025 strategies.  Dan shares insights on avoiding the dull content...

I'm one of those guys who can incorporate pop culture references into just about anything, but today, I'll be linking them to marketing, content and audience. Pop culture can put marketing concepts in a fresh context that resonates in unique and...

Professional photos can be the deciding factor when clients choose between experts. John A. Demato, a visual storytelling expert who works with speakers, authors, and consultants, explains why authentic photos can be a real game-changing...

While finding the right language is always a challenge in content marketing, some industries get stuck using the same words. In the higher education industry, it can be words like "student-centric." Brian Piper is the Director of Content Strategy and...

Cisco Talos Intelligence estimates that 150 billion emails sent globally are spam. Even marketers get a lot of spam! So, if you're a marketer, how do you create emails that stand out from the spam, make connections, generate responses and develop...

Ever wonder why some slogans, product names or ads stick in your head while others fade away? James I. Bond does, and he's written a book about it called Brain Glue. In today's episode, he shares: Why some ads make you flinch How a clever name can...

Let's dive into the world of social care and digital customer engagement with Brooke B. Sellas, founder and CEO of B Squared Media and author of Conversations That Connect. Brooke shares her extensive experience in leveraging social media to enhance...

Nancy Harhut, Co-Founder and Chief Creative Officer at HBT Marketing, takes us into the fascinating world of behavioral science and reveals how it can completely evolve your marketing strategy and generate next-level results. We explore critical...

Content strategist and thought leader Andy Crestodina shares how to strategically integrate AI into your content creation process while maintaining the authenticity and trust that human audiences continue to demand.

Globally recognized marketing strategist and bestselling author Mark Schaefer began to notice the shift toward community marketing as he wrote Marketing Rebellion and then Belonging to the Brand. This book contains insights, frameworks, and research...

Today’s featured expert is Robert Rose, Chief Strategy Officer at The Content Advisory and Chief Strategy Advisor at The Content Marketing Institute. Robert sheds light on the critical evolution from traditional content campaigns to an always-on...

Sometimes, the simplest changes in a mindset or approach can make the biggest difference in improving your content strategies. However, the barriers that often block content improvements come from inside a business. Today’s expert has some answers....

Social media and influencer marketing leader Carmen Collins, specializing in award-winning content marketing, empathy, and storytelling, explains how marketers often get empathy wrong and offers insights on getting it right, highlighting the differences between empathy and authenticity, the structure of an empathetic marketing funnel, and how to gauge the necessary level of empathy in content.