Sometimes, the simplest changes in a mindset or approach can make the biggest difference in improving your content strategies. However, the barriers that often block content improvements come from inside a business. Today’s expert has some answers....
Social media and influencer marketing leader Carmen Collins, specializing in award-winning content marketing, empathy, and storytelling, explains how marketers often get empathy wrong and offers insights on getting it right, highlighting the differences between empathy and authenticity, the structu…