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The Human Content Brief

Hosted by humanized content advisor Scott Murray, The Human Content Brief is a creative and informative show for business owners, content marketers, specialists, and strategists who want their content to stand out—and still feel human.

Presented like an intelligence briefing, each episode delivers a mix of insights, trends, commentary, and conversations that help you keep the human element at the forefront in your content.

From balancing AI with real audience connection to exploring how messaging, tone, and creativity impact strategy, this show helps you stay sharp in a world that’s often too automated, too repetitive, or too generic.

New episodes every other week. Stay human, stay tuned.

Recent Episodes

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Sept. 10, 2025

Is It Time to Replace Funnels, Customer Avatars, and Cold Outreach?

This episode is all about breaking out of old habits for the better of your business and your audience. Sometimes you just need to tweak it. Other times, you may need to scrap the whole thing!

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Aug. 27, 2025

Can Blogs Succeed Where Templated Marketing Fails?

This week’s briefing examines the issue of templated thinking, ranging from copy-and-paste posts on LinkedIn to the striking example of 7,000 white papers that were almost entirely unread. Both highlight what happens when marketers repeat tactics without critical thought.

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Aug. 13, 2025

Are We Drowning in Our Own Marketing Language?

This week, we break down a real example of transforming generic marketing language into meaningful content, explore how gated content barriers have spread beyond contact forms, and I share an AI mistake I made that others can...

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July 30, 2025

Connecting on Social: Do We Sound Like Humans or Radio Ads?

This week, we examine how templated language can dehumanize LinkedIn DMs, the tendency to overthink our video content, the benefits of trying out Instagram, and how to transform a mobile experience into a Disney ride.

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July 16, 2025

Has Human Language Disappeared in Content?

This week: robotic “human” messaging, a surprising look at marketers’ priorities, a smart take on what real conversation looks like in content, how AI is helping and hurting business, and whether it might actually boost emotional intelligence.

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